The Next Big Step for Campaigns: Taking Mobile Canvassing Technology on the Road

A party organizer practices voter canvassing through a door-to-door exercise as part of an NDI political party training on July 29, 2015. Photo credit: Munira Aziz, NDI Afghanistan

Canvassing, an organized system of face-to-face citizen outreach, has long been used by politicians and advocacy groups to encourage constituents to vote, assess the habits and preferences of voters, and gather public opinion data. The time-honored tradition of knocking on doors remains an integral part of campaigns, though new mobile technology is starting to change the way canvassers operate on the ground.

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