Nigeria’s Transition Monitoring Group (TMG) put digital communication, specifically Twitter, at the core of its communication about its 2015 presidential election findings. Well-identified audiences, the use of charts and maps, and a connected population allowed TMG to get its findings in front of a significant number of interested citizens in real time.

Presenting the analysis of election day observation to the right audience is a critical component of citizen monitoring organizations’ outreach strategies, and one of which NDI has provided technical assistance to partners on for decades. In some countries where NDI works, Facebook has become synonymous with the Internet, and the use of Facebook for election day outreach has become an increasingly useful tool for communicating with certain audiences.